Provider Fact Sheet

GoldThread Fact Sheet

Media Agencies

Getting Started

Welcome

Note: The information you provide is confidential. Your responses are stored in GoldThread's proprietary provider database and are used to power our matching algorithm, which surfaces your profile to brand marketers actively running a search that aligns with your capabilities. Your data is never shared with other agencies and never made available outside the GoldThread platform. When you save your progress, your responses are securely transmitted to our system for processing. You can request to view, update, or withdraw your information at any time by contacting providers@goldthread.com.

About This Fact Sheet

Brand marketers use GoldThread to find agency and marketing solution partners. This fact sheet builds your profile. The more complete it is, the more opportunities you'll see.

How This Works

Save anytime. Your progress is saved automatically. Come back whenever you're ready.
One office, one fact sheet. Multiple offices should each complete their own.
Print it first. Use the button below to see everything upfront and share with your team for input.

The fact sheet has 3 sections:

Section 1: The Basics — ~20 questions. Quick fields and checklists.
Section 2: Your Team & Capabilities — ~20 questions about your team, clients, and expertise.
Section 3: Tell Your Story — ~10 questions. Essays, case studies, and the work that sets you apart.

Section 1 of 3

The Basics

~20 questions. Quick fields and checklists.

Agency Type *

Which of the following best describes your agency? Select all that apply, then check the subtypes under each one. * Select Media subtypes if this fact sheet covers your media practice. Add other domains only if they're handled by the same office/P&L.

Please select at least one agency type and subtype.

Basic Agency Information

Company legal name *

Required.

Agency name (if different from company legal name)

Headquarters

HQ city *

Required.

HQ country *

Required.

Street address of submitting office

Agency website URL *

Required. Must be a valid URL.

Contact form URL (if different from website)

How is your agency financially owned? *

Required.

Does your agency have any diversity certifications or minority ownership designations? Select all that apply. This is separate from ownership structure above. An agency can be any combination of entity type, ownership structure, and minority ownership.

Parent company or holding company (if applicable) If fully independent, enter "N/A."

Agency founding date

How is your agency structured within the industry? *

Required.

Primary Contact

Name

Title

Phone

Email *

Required.

CEO / President

Name

Phone

U.S. office locations (only if you have more than one office)

Number of employees at submitting office and total U.S. employees (only if you have more than one office)

Submitting office

Total U.S. employees

High-Level Services

Which of the following is a core competency of your agency? Select up to 3. *

Please select between 1 and 3 principal capabilities.

Which of the following does your agency also provide? Select all that apply.

Does your agency use any proprietary platforms? Optional.

Does your agency deploy AI-powered tools on behalf of clients? Optional.

Does your agency have any strategic or preferential partnerships with third-party platforms? Optional.

Industry Expertise

Select the industry verticals where your agency has the deepest experience. Select all that apply. *

Please select at least one industry vertical.

Awards & Recognition

Has your agency received any industry awards in the last three years? * If yes, please list up to 10. For each, include: Award name (e.g., Cannes Lions, Effies, One Show, Clios, D&AD, Webby), Year received, Category, Campaign or project name.

Required.

Has your agency received any industry rankings, certifications, or workplace recognitions in the last three years? * If yes, please list up to 10. For each, include: Accolade name (e.g., Ad Age A-List, AdWeek Fastest Growing, Great Place to Work, B Corp), Organization that granted it, Year received, Type.

Required.

Proudest Achievements

Describe up to three of your agency's proudest achievements over the last three years and what makes them special. Just a few sentences for each, please. Optional.

Achievement 1

Achievement title

What makes it special

Supporting file (optional, max 10 MB)

Achievement 2 Optional

Achievement title

What makes it special

Supporting file (optional, max 10 MB)

Achievement 3 Optional

Achievement title

What makes it special

Supporting file (optional, max 10 MB)

Section 1 complete. The more you share, the better your results.

Section 2 of 3

Your Team & Capabilities

~20 questions about your team, clients, and expertise.

Capabilities

For each capability below, indicate whether it's handled in-house and the number of dedicated employees. "In-house" refers to the responding office P&L. If in-house but under a separate P&L, please note.

Capability

In-House?

Dedicated Employees

Key Leadership

Please list your key client-facing leaders: name, title, and years with the agency. If you'd like to include short bios (100 words or less), pictures, or LinkedIn URLs, those are welcome but not required. Optional but encouraged.

Current U.S. Client List

Please provide a representative client list (up to 10 clients). For each, include the client/brand name, the year the engagement started, and whether the relationship is AOR or project. If a project, note the general scope of the work. Please list AOR clients first. Optional but encouraged.

Areas of Expertise (Detail)

Please briefly describe your agency's experience in each area below. These help us match you with opportunities where your specific strengths are relevant. If a category doesn't apply, simply mark "N/A."

Digital and social-first work Your experience with brands where digital/social is the primary channel.

Categories in flux Experience with brands in rapidly evolving or disrupted categories.

National strategy with local execution Experience with multi-unit retail, franchise, or regional models.

Performance marketing Your performance marketing acumen and experience driving measurable outcomes.

B2C and B2B audiences Experience marketing to both consumer and professional/business audiences.

Any other expertise you believe is relevant. Optional.

Multicultural Marketing

Does your agency have experience working on multicultural marketing campaigns defined as audience specific and/or in language where appropriate? *

Required.

Agency Talent Retention

GoldThread's brand marketer clients value long-tenured relationships and employee longevity. What does your agency do to minimize employee turnover?

Please list the average tenure (in months) at the submitting office for the following departments: Enter the average number of months for each department.

Account Management

Planning

Buying / Investment

Data & Analytics

Overall Average

Financial Stewardship

Agency Compensation Please describe your agency's preferred form of compensation. Note the reasons you prefer this approach and what alternatives or variations you currently use.

Media Cost Reporting & Transparency Does your agency work on a fully transparent basis for media cost and delivery? If so, please describe your approach. Do you offer access to a proprietary agency pool of media, and if so, how does that work? Specifically, to what degree of transparency does that buying approach offer?

Media Audits GoldThread's brand marketer clients often seek media partners with whom periodic media audits are acceptable. What is your agency's perspective on media execution audits?

Section 2 complete. One more section to go.

Section 3 of 3

Tell Your Story

~10 questions. Essays, case studies, and the work that sets you apart.

Why Your Agency?

Please write a short introduction (~500–750 words) explaining what makes your agency worth knowing about.

What would you want a prospective brand marketer to understand about your media capabilities before anything else? This can include the tangible (relevant experience, a track record of driving results, strong linear and digital media performance) and the intangible (a deep understanding of media effectiveness, unique value drivers in media investment techniques, innovative planning methodologies). This is the "meatiest" part of the fact sheet, so give it some thought. Required.

0 / 750 words

Competitive Advantages

Please list competitive advantages — what you do better or differently than other agencies. For each, provide a short label and a brief description. Consider touching on your culture and values, strategic partnerships, methodologies, or anything else that sets you apart.

Case Studies

Please provide 2–3 case studies demonstrating recent work. Keep your responses concise (approximately 200 words per written case, 2–3 minutes for video). You can include work samples. For each case study, please mention why you chose it, what skills it demonstrates, and the results achieved. Don't just show the work. We want to understand why and how you did it: the back story. For media case studies, keep in mind that comparable volume and geography increase relevancy.

Case Study 1

Please provide a case study that illustrates your agency's best work driving measurable business results through media planning and execution.

0 / 200 words

Work samples URL Upload work sample file (PDF, images — 10 MB max)

Case Study 2 Optional

Please provide a case study demonstrating your agency's ability to balance audience targeting precision with the requirement of scale.

0 / 200 words

Work samples URL Upload work sample file (PDF, images — 10 MB max)

Case Study 3 Optional

Please provide a current (last 18 months) case study demonstrating your ability to drive results through a combination of media execution and applied innovation. You may include supporting files (video, keynote, PDF) that showcase integrated media work.

0 / 200 words

Work samples URL Upload work sample file (PDF, images — 10 MB max)

Creative Overview

Please provide a link to your agency's best creative work. This may be a reel (approximately 1–2 minutes), a portfolio link, or a curated selection of work samples across channels (video, digital, social, print). Optional.

Testimonials

Do you have client testimonials you'd like to share? If yes, please provide up to 3.

GoldThread Insight Questions

The following questions go beyond the standard sections above. Your answers help us match you with opportunities where you'll genuinely be a strong fit. Responses are only seen by brand marketers running a search — never by other agencies. Answering these is optional. Please limit each response to ~250 words or less.

The Measurement Question The measurement landscape is evolving rapidly: cookieless targeting, walled gardens, attention metrics, incrementality testing. What is your agency's actual point of view on where measurement is headed, and what have you concretely changed about your planning or buying approach in the last 12 months as a result?

0 / 250 words

Your Moat If your agency disappeared tomorrow, what specific gap would your best client struggle most to fill, and why couldn't they easily replace you?

0 / 250 words

New Revenue Lines What percentage of your current revenue comes from work that didn't exist as a defined service line three years ago? What does that tell you about where your agency is headed?

0 / 250 words

The Metric Nobody Else Tracks What internal metric or KPI do you track that you believe is unusual for your category — something your competitors probably don't measure? Why does it matter?

0 / 250 words

Scale vs. Precision What is your point of view on optimizing a customer-centric approach while maintaining mass reach scale? How do you balance these competing media priorities, and where do you draw the line?

0 / 250 words

Data Use Acknowledgment

By submitting this fact sheet, you acknowledge and agree that the information provided will be stored in GoldThread's proprietary provider database and used to power our matching and ranking algorithms. Your profile data may be analyzed, indexed, and processed to surface your agency to brand marketers whose search criteria align with your capabilities. GoldThread may refine and improve its algorithms using aggregated provider data. Your information will never be shared with competing agencies or made available outside the GoldThread platform. You may request to view, update, or withdraw your data at any time by contacting providers@goldthread.com.

I acknowledge and agree to the above terms. *

GoldThread Fact Sheet

Media Agencies

The Basics

Your Team & Capabilities

Tell Your Story

✓ Submission Complete